In a nod to religious and dietary sensitivities, the
restaurants will be vegetarian. But the fast food giants' chosen locations are
proving controversial regardless.
The first site, Katra in Jammu and Kashmir, is home to Shri
Mata Vaishno Devi, one of Hinduism's four holiest shrines and an unlikely haven
for the chain that slaughters millions of cows, which are sacred to Indians,
every year for its burgers, quarter-pounders and Big Macs.
The second vegetarian restaurant is planned for Amritsar,
home of the Golden Temple, the centre of the Sikh religion in Punjab. Both form
part of the fast food giant's aim to double its size in one of the world's
fastest growing economies.
Although Sikhs are not forbidden from eating meat, their
temples serve only free vegetarian food to pilgrims and visitors.
The opening of vegetarian-only outlets is the latest attempt
by the global giant to win over an initially resistant people wedded to their
own distinct spicy cuisine. (Read further: Source)
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